Welcome Alicia Parfitt
We're delighted to welcome our new Digital Marketing Manager, Alicia Parfitt, to the team.
Alicia brings a wealth of marketing experience, skills and know-how to the role. She holds an impressive first class degree in Business and Marketing, and joins us from a senior marketing role in a global fire-detection manufacturing company.
During her time in her previous post, she frequently supported overseas operations in mainland Europe, the Middle East and Asia, and helped make sure that turnover more than doubled in her six years there.
She feels that RVT is at the beginning of a very similar journey, and is keen to support the group through an exciting period of economic growth.
In the first instance, her key priorities will be to take the lead in RVT's digital marketing strategy, including the development of the company's new website, and the re-structuring and implementation of its email marketing strategy. She also looks forward to using her previous experience and expertise to introduce other new marketing processes and procedures to help support and optimise RVT's business growth.
On why she is the right fit for RVT, Alicia comments, "I have come from a very similar industry – having worked with engineers, on tight deadlines, on large scale projects. So I am familiar with the environment, and it's one I thrive in".
Welcome to the team, Alicia – it's great to have your skills on board!